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| Thanks to Gettysburg College and the Gettysburg Foundation for hosting an evening of Food Foolish discussion. |
As I meet with folks, I get asked a lot of questions that, frankly, I can’t
answer. So I've been studying up
on everything from food security, ugly fruits and vegetables, drought,
precision farming and composting, to agroecology, urban gardens, food banks and even so-called Frankenfish. I have found Twitter to be especially helpful
in channeling the daily flood of material being generated. Food + Tech Connect in particular is a terrific feed for entrepreneurial news, and the Guardian in London seems to have the broadest
coverage of food and climate change news.
Now, as the season of food (and thanks) is upon us here in the States, I thought I might share
just a few of my many lessons from the field.
Getting Mom to Waste
Less. Let’s begin with the very nice
woman in Gettysburg, Pennsylvania, who asked me how she should deal with her mother, who
refuses to eat the dark meat from the turkey.
I am still formulating my answer, which might require as much Dr.
Phil as Michael Pollan.
(My own dear mother hated parsnips, though it never came to a crisis stage.)
It’s worth noting, however,
that Americans toss out 204 million pounds of turkey annually, worth nearly $300
million and containing about 105 billion gallons of embedded water. In fact, if we start counting embedded water on our Thanksgiving plate, we’ll find that a can of cranberry sauce has 1,559
gallons, a gallon of apple cider nearly 1,500, and a bowl of mashed potatoes some
2,528 gallons.
So, as I think about how to motivate Mom, let's all plan and shop wisely. And once the big event is over,
work on those leftovers. I discovered in
my travels that many folks now plan “Leftover Parties” on the Friday after
Thanksgiving to insure that they reduce things down to the carcass. This, along with the budding “Meatless
Mondays” movement, are small signs that there is a fundamental change in the
way Americans are thinking about their food.
(See “The War on Big Food” from Fortune
here.)


