Monday, September 5, 2016

"A Message to Garcia" and Other Odd Business Inspiration (Labor Day 2016)

On the evening of February 22, 1899, editor Elbert Hubbard (1856-1915) wrote a short, inspirational essay that ran as last-minute filler in the March 1899 issue of his magazine, The Philistine.  

This “literary trifle,” as he called it, took just an hour to compose.  But, Hubbard said, it “leaped hot from my heart” after his son suggested that “Rowan was the real hero of the Cuban War.”

By "Cuban War," Hubbard was referring to the Spanish American War.  And “Rowan” was Andrew Summers Rowan (1857-1943), a lieutenant in the United States Army charged with the dangerous mission of delivering a message from President William McKinley to Cuban rebel commander Calixto Garcia.  Rowan's mission was a success; he made contact with Garcia, who went on to play an important role during the war in support of U.S. troops.

This is how Hubbard framed the challenge: