Thursday, June 18, 2015

A Sonnet to the Cold Chain: Shakespeare Doeth Sensitech

I've written over 400 posts for The Occasional CEO and don't believe I've ever made more than a passing reference to Sensitech, a company with which I've been happily associated for 20 years.

Sensitech monitors and tracks perishable products as they move around the world--everything from tomatoes and ice cream to vaccines and biologicals.  It's the kind of business that does both good--by protecting the stuff that feeds us and keeps us healthy--and well by protecting customers' brands and profits.

In 2006 Sensitech was acquired by Carrier Corporation, part of United Technologies.  Here's how it all looks on the web:

Knowing this, you'll now fully appreciate the startling discovery made by our oldest daughter (who just happened to graduate college recently with a degree in English and Creative Writing).  She's been helping out around Sensitech doing some rewrites of corporate literature and the website while networking for a publishing job in NYC.

Much to my surprise, she stumbled upon--in the 16th-century archives of the company, no doubt--a sonnet composed by William Shakespeare celebrating Sensitech and the cold chain.  She emailed it to me today and I wanted to share it with you fans of the Bard, especially those of you with a true appreciation for the beauty of the cold chain.  Herewith, Shakespeare:

Tuesday, June 9, 2015

How Did Marketing Get This Complicated?

In my world there are three kinds of black shoes: black high-top Keds I used to wear as a kid, black wingtips I wear with suits, and black dress loafers for everything else.  The biggest decision I face around the issue of black shoes is whether to get tassels on my loafers, which some years seems wild and crazy and others not so much.

That is the sum total of thinking I do about black shoes.

I found the other day that my old black loafers were looking shabby so I ordered a new pair online from Johnston & Murphy.  The shoes arrived on schedule, looked great and fit fine.  Good on you, Johnston & Murphy.  Finding my mind-share for black shoes fully exhausted, I chanced to glance at the cover of the shoe box.  Stuck underneath was a black billboard, or bumper sticker, or broadside; I think it was supposed to be sitting on top of the shoes when I opened the box.  Anyway, I pried it out and this is what I read: