Thursday, February 11, 2010

The Secret to World Dominance

1960, Ted Levitt: "People don't want to buy a quarter-inch drill.  They want a quarter-inch hole!"

2010, Vanity Fair: "If you can become a ubiquitous, octopus-like, hydra-headed, chameleon-ish, integrated horizontal and vertical database and command center, it could be years before a new technology challenges your dominance."

Now go forth and conquer.  (And have a great weekend!)

Sunday, February 7, 2010

More Than Five and My Head Will Explode (In Praise of Peter Drucker)

Someday soon I’m planning to write a book called More Than Five and My Head Will Explode.  The hypothesis, loosely rendered, is that we are so inundated with choices that we can’t possibly keep more than five things straight in our heads for any reasonable period of time.  Give me six breakfast cereal choices in the supermarket aisle and you've wasted shelf space.  Tell me ten rules of time management and I'll likely remember half.  Show me the 15 rules of good salesmanship, or the 39 rules for CEOs to prosper, or 50 ways to find my piece of cheese, or 1,000 streams I should fly-fish before I die and my head wants to explode.

Thank goodness I don’t have six children.  (Wait--maybe I do have six children.)