I was browsing the Hollywood 2018 issue of Vanity Fair when I came across the picture (below) of the New Yorker Theater. It’s featured in an article by James Wolcott about Manhattan movie revival houses of the 1970s. These theaters were the Netflix of their time, a chance for movie junkies to scratch their itch before the advent of DVDs, cable, and streaming.
Opened in 1914, the New Yorker Theater was located on Broadway between 88th and 89th.
Now, check the marquee.
The picture playing the evening of the photo was The Matchmaker, produced in 1958, Shirley Booth’s last film. (Shirley would go on to play Hazel on TV, and The Matchmaker would be adapted for Broadway as Hello, Dolly!) The second feature shown that evening, The Hoodlum Priest, was shot in 1961. It’s about a priest who ministers to delinquents (no, not what you were thinking). I examined the photo with a magnifying glass and can also see “Red Dust” as an upcoming attraction. “Red Dust” is a Clark Gable movie produced in 1932.
So, three films, 1932, 1958, and 1961. My guess is they were all revivals ("TODAY ONLY"), and the photo was—as the caption suggests—taken in the early 1970s.